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Five of Our Favourite Sustainable and Eco‑Friendly Brands

Posted at 31 August 2022 in Health & Wellbeing

Thinking of taking the first steps to become more environmentally friendly when it comes to shopping? We’ve got just the guide for you.

Below you’ll find five of our favourite sustainable yet affordable brands that are perfect for eco‑conscious shoppers. 

Wild Natural Deodorant 

Wild is the world’s first zero‑plastic deodorant refill, made from plants, packaged in plants, and can be composted down to feed new plants – wow! 

It’s free from synthetic aluminium salts, which means its formula is 100% aluminium‑free. You can get the natural deodorant delivered straight to your door on a flexible subscription, and it even comes in sustainable packaging. No plastic in sight. 

Oh, and did we mention it’s also vegan?! 


You may have seen these laundry capsules popping up on your Instagram feed. 

If you hadn’t guessed already, Smol is an eco‑effective laundry detergent brand. Their refillable, returnable, and recyclable packs reduce plastic, chemicals, and carbon. In 2020, Smol designed a world‑first, 100% plastic‑free packaging for laundry capsules and dishwasher tablets. 

Since its launch in 2018, Smol customers have saved over 300 tonnes of plastic! Next time you use the laundry room, why not give Smol a go! 

Lucy and Yak

Lucy and yak are known for their fun and playful iconic dungarees, but did you know the brand uses a high proportion of eco‑friendly materials and renewable energy in its supply chain to reduce its climate impact? 

With their dungarees made from 100% organic cotton and coloured with low‑impact dyes, Lucy and Yak are committed to making trendy garms that are kind to the planet. 


Founded in 2019, Kula is a U.K brand who are committed to using sustainably sourced materials to develop eco‑friendly accessories. Their backpacks use a reinforced paper material that has been sustainably sourced from responsibly managed forests. 

If you're looking for a new bag to take to lecturers, check out Kula!


Fiils are a British, female‑founded, refillable beauty and self‑care brand. Their mission is to ‘close the loop on waste so that you can fill up on refills, not landfills’.

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